the embroidery hoop, finally fixed.
no ugly screw. no slipping fabric. no hook on the wall. just beautiful tension, gorgeous colours, and a piece that looks as good hanging up as it does to stitch with.
so why hasn't the humble embroidery hoop changed in 100 years?
thread catching on the screw. fabric slipping mid-project. a finished piece that needs a hook to hang and still looks unfinished. we've all been there – and we've all just accepted it. until now.
every hoop problem. solved.
- screw sits outside – visible and ugly
- thread catches on the screw mid-stitch
- needs a visual solution to display
- difficult to tighten
- fabric slips, loses tension over time
- bamboo and flexi hoops can't hold tension
- displays look homemade, not framed
- fastener is completely hidden inside the hoop
- nothing to snag thread
- included wall mount hides behind the hoop
- included wrench gets it drum-tight in 5 turns
- deep grooves lock fabric tension firmly
- 12mm thick – substantial, not fragile-feeling
- looks like properly framed art – because it is
available now – limited first batch
UK stock. matching wall mount included with every hoop.
120mm round
back soon — join the waitlist below.
mix sizes and save.
not sure which size? get one of each. discount applies automatically at checkout.
I can make a suggestion
just answer three quick questions and I'll suggest the colours I think will suit you best.
how would you describe your space?
what kind of project do you have in mind?
what's your vibe?
side by side.
same hobby. completely different experience.
| Hoop and Layer | Feature | Bamboo | Elbesee | Nurge |
|---|---|---|---|---|
| ✔ | hidden fastner | ❌ | ❌ | ❌ |
| ✔ | wall mount included | ❌ | ❌ | ❌ |
| none | thread snag risk | high | medium | high |
| 12mm | hoop width | ~10mm | 10-20mm | 8-16mm |
| 22 matte colours | colour range | none | none | wood, plastic colours |
| ✔ | fabric tension / grooves | ❌ | ❌ | ❌ |
| wrench included | screw operation | fingers only | screwdriver | screwdriver |
| ✔ out of the box! | display ready | ❌ | ❌ | meh |
my first impression was: "wow, these are gooood", my second impression was: "holy shit, these are incredible"
I've been stitching for years. I've used Nurge, Elbesee, bamboo, flexi – the lot. I picked these up for the first time and immediately knew: these aren't just nicer hoops – they're a different category entirely.
— Vika
they thought of everything.
hidden internal fastener
the tightening mechanism is entirely inside the hoop. no screw to see, snag, or navigate around.
wrench included
finger-tighten until resistance builds, then 5 turns with the wrench locks it drum-tight without distorting the shape.
12mm thick – substantial
almost 50% thicker than Nurge. It feels weighty and premium in the hand. not fragile. not flimsy.
22 matte colours
every shade was chosen deliberately. there's a colour for every project and every wall in your home. (first batch is limited colours)
floating wall mount
the included mount with Command Strip sits completely behind the hoop. looks like the piece is floating on the wall.
biodegradable PLA
3D printed in PLA – biodegradable, renewable, and produced to order. a lighter footprint for the craft.
no screw. no snag. no interruption.
every other hoop puts the fastener on the outside – because that's how it's always been done. Hoop and Layer put it inside, and that single change fixes everything.
PLA & heat – what you actually need to know.
PLA starts to soften at around 57°C (135°F). in a typical home, that simply isn't a concern. the one thing to avoid is prolonged direct sunlight, which over many months can gradually fade the colour. display them anywhere indoors with confidence, but avoid sun-drenched spots and you're absolutely fine.
source: Wevolver · Filamentive UK
a husband and wife who got frustrated with bad hoops.
Hoop and Layer is a husband-and-wife team based in Melbourne, Australia, combining a love of craft with clever, intentional design.
Natalee is the maker – deep into yarn and thread since forever, with crochet as her first love and embroidery close behind. Ian is the designer – always thinking about how things work and how they could work better.
early reactions.
"fantastic to use for framing & also for everyday stitching if you work with a hoop & there is no screw getting in your way!"
"really sturdy and awesome to work with."
"these are seriously good and once again made by awesome people."
FAQs
would you buy a physical swatch set?
getting the best from your hoop.
it's easier than any other hoop you've used once you know the rhythm.
find your hoop face vs butt
there is shiny and a matte side, the makers recommend the matte side = face, so let's go with that in out example, but it's totally up to you.
separate the two parts
when matte side is facing you, twist the nut towards you (down) a few times. you'll notice the inner hoop ends will start to come towards each other.
place your fabric
place the outer hoop on a hard surface shiny side facing you. then place your fabric over it, and place the inner hoop inside, sandwiching the fabric.
tighten a little
use your finger to turn the nut away from you until you feel like if you picked it up, the fabric wouldn't slip out.
stretch your fabric
go all around the hoop and stretch your fabric a little – no real stretch, just get out any wrinkles you might have.
tighten the nut
then tighten the nut some more using your fingers until you start feeling resistance.
use the wrench
alternate a nut twist with fabric stretch all around the hoop on each wrench turn (45 degrees at a time).
it akes 5-6 turns
turn the nut using the wrench just 5-6 times in total. that's plenty for amazing fabric tension without hoop distortion.