kit 01 shipped July 17th

subscribe window now closed – join waitlist below to get notified of kit 02 dropping in August

introducing

stitch
North America.
two months at a time.

a bi-monthly embroidery kit subscription, each one a different iconic North American landscape. starting with Yosemite.

see more ↓
6kits total
1 yearfull journey
kit 01Yosemite
every 2monew landscape

kit one

ships July 14

Yosemite Valley,
California

Half Dome rising through morning mist, golden granite walls, and the Merced River winding through the valley floor. a landscape that needs no introduction – only stitching.

Yosemite Valley,

reusable supplies

  • Nurge 16mm 3.94" hoop
  • 10 x Milliners needles
  • leather needle case
  • screwdrivers (keychain)

kit 1 specific

  • 3" display hoop (3d printed or wood)
  • DMC thread
  • fabric square
  • 2 x printed templates
  • printed colour card
  • video tutorial
  • PDF pattern
  • mini print of yosemite
  • mini sticker
Yosemite Valley,

inside the kit

everything you need, carefully curated.

kits 2–6

the rest? still a mystery.

I've been running surveys and I know what you want – but I'm not telling. tap the snippet below to reveal a tiny clue.

kit 2 snippet
👆
tap to peek

colour palette snippet only — full design stays secret until release

choose your plan

three ways to start stitching.

all plans include full kit 01: Yosemite.

customise your kit – applies to all plans

display hoop

wood
wood
3d printed
3d printed

needle case colourway

natural
natural
midnight
midnight

base camp · bi-monthly · flexible

billed every 2 months · cancel anytime

base camp · bi-monthly · flexible

kit 1 — reusable supplies

  • Nurge 16mm 3.94" hoop
  • 10 x Milliners needles
  • leather needle case
  • screwdrivers (keychain)

kit 1 — specific supplies

  • 3" display hoop (3d printed or wood)
  • DMC thread
  • fabric square
  • 2 x printed templates
  • printed colour card
  • video tutorial
  • PDF pattern
  • mini print of yosemite
  • mini sticker

kits 2–6 (each kit)

  • 3 x Milliners needles
  • surprise leather accessory
  • 3" display hoop
  • DMC thread
  • fabric square
  • 2 x printed templates
  • printed colour card
  • mini print of the landscape
  • video tutorial
  • PDF pattern
most popular

Summit · pre-paid · full year

one payment · all 6 kits · ships every 2 months

Summit · pre-paid · full year

kit 1 — reusable supplies

  • Nurge 16mm 3.94" hoop
  • 10 x Milliners needles
  • leather needle case
  • screwdrivers (keychain)

kit 1 — specific supplies

  • 3" display hoop (3d printed or wood)
  • DMC thread
  • fabric square
  • 2 x printed templates
  • printed colour card
  • video tutorial
  • PDF pattern
  • mini print of yosemite
  • mini sticker

kits 2–6 (each kit)

  • 3 x Milliners needles
  • surprise leather accessory
  • 3" display hoop
  • DMC thread
  • fabric square
  • 2 x printed templates
  • printed colour card
  • mini print of the landscape
  • video tutorial
  • PDF pattern

trail pass · saver · one-time

one-time purchase · full kit 1 + some supplies for the rest

£163
one-time purchase

kit 1 — reusable supplies

  • Nurge 16mm 3.94" hoop
  • 10 x Milliners needles
  • screwdrivers (keychain)
  • leather needle case

kit 1 — specific supplies

  • 3" display hoop (wood or 3d printed)
  • DMC thread
  • fabric square
  • 2 x printed templates
  • printed colour card
  • mini sticker
  • mini print of Yosemite
  • video tutorial
  • PDF pattern

kits 2–6 — in the box

  • 5 x display hoops (your choice)
  • 5 x fabric squares
  • printed sizing circle (template)
  • 15 x Milliners needles

kits 2–6 — digital by email

  • PDF pattern (bi-monthly by email)
  • printable templates (by email)
  • printable colour card (by email)

not included — source yourself

  • ✕DMC thread for kits 2-6
  • ✕printed colour card for kits 2-6
  • ✕surprise leather accessory
  • ✕mini print for each kit
  • ✕printed templates to size
loading…

play along

where's kit 2?

I'm not telling – but you can guess. click anywhere on the map and it'll tell you how close you are.

click anywhere on the map to make your guess

got questions?

frequently asked

subscribe window will reopen to new subscribers on August 17th, and will stay open for one week (until August 23). you will be able to subscribe to receive kit 02 (to be revealed) as well as purchase Yosemite (kit 01) as a separate add-on. sign up to get notified of the drop below.
you'll be able to subscribe for kit 02 (to be revealed) from August 17-23.
Yosemite kit has now been shipped to all subscribers. subsequent kits ship every two months.
not quite. I will reveal sneak-peeks early on, but the full design won't be revealed until order windows open back up for new subscribers (I'll update email list regularly with timings). however, you can keep designs a complete mystery until they arrive at your door, just don't revisit this page once you subscribe.
the bi-monthly plan (BASE CAMP) bills you every 2 months per kit and you can cancel anytime. the pre-paid plan (SUMMIT) is one payment upfront for all 6 kits including shipping. the saver plan (TRAIL PASS) is a one-time purchase – it includes full kit 01 plus basic supplies for kits 2–6, with digital templates delivered by email each release.
nope, it's just plain. you will need to trace the provided (printed) template to the fabric yourself. instructions will be provided on how to do that with ease. I recommend using a heat erasable pen for this. they are widely available in stationary stores or online, but you can also purchase one from the "exclusives" collection on this page.
the bi-monthly plan (BASE CAMP) can be cancelled any time before the next billing date, simply log into your account, and click "manage subscriptions". the pre-paid plan (SUMMIT) is a single upfront payment – it doesn't auto-renew. the saver (TRAIL PASS) is a one-time purchase with no subscription.
Yes, completely. every kit includes a step-by-step guide that assumes zero experience. the colour-blocking technique used in these designs is one of the most beginner-friendly embroidery styles there is. the only thing I would ask you consider before subscribing is whether you have a good lighting set up for small scale embroidery, cause it can be intricate and I don't want you putting stress on your eyes. I recommend using a bright clip-on light, it's available as one of the add-ons on this page. my own vision is pretty good, but I couldn't do this kind of stitching without such a light.
yes, you select your hoop style (wood or 3D-printed) once – that preference applies to all kits in your subscription. and as for the needle case colourway (natural or midnight) - it's the leather object for kit 01 (Yosemite) only, each future kit will also come with a surprise leather object, and your colourway preference will be carried over to those, too.
absolutely – kits ship worldwide. shipping costs are calculated at checkout.
for sure, just use the recipient's shipping address at checkout. you'll stay in control of the subscription, they will be receiving the kits. the pre-paid plan (Iconic Summit) is the cleanest way to gift this subscription, you just pre-pay for the entire thing in one go.
the PDF only subscription will be released on the 31st of Agust, and will run along side the kit subscription, just a month behind. I'll release more details on the PDF only subscription soon. please subscribe to my email list to be in the loop.

inside the world of Yosemite

Iconic North American Landscapes