endless rushing water, clouds of mist rising into the sky, and the roar of one of the world’s most iconic waterfalls. a landscape impossible to forget – and even harder not to stitch.
reusable supplies
Nurge 16mm 3.94" hoop
10 x Milliners needles
leather needle case
screwdrivers (keychain)
kit 1 specific
3" display hoop (3d printed or wood)
DMC thread
fabric square
2 x printed templates
printed colour card
video tutorial
PDF pattern
mini print of Niagara Falls
mini sticker
inside the kit
everything you need, carefully curated.
display hoopwood or 3D-printed – your choice
DMC Mouline threadpre-sorted, easy to use and store
needle case + needleschoose your case colourway below
premium calico cottonthe nicest fabric for single strand stitching there is.
printed colour cardfor complete offline stitching
Nurge 16mm hoopfor extra comfortable stitching
screwdrivers (keychain)portable and extremely useful for hoop tightening
digital resourcesvideo tutorial + a comprehensive PDF pattern
printed to size templatesfor the most joyful stitching experience
mini art printto keep you motivated
tiny kit 02 design stickerdoesn't need explanations
kits 03–06
the rest? still a mystery.
I've been running surveys and I know what you want – but I'm not telling. tap the snippet below to reveal a tiny clue.
👆
tap to peek
colour palette snippet only — full design stays secret until release
choose your plan
three ways to start stitching.
all plans include full kit 02: Niagara Falls.
customise your kit – applies to all plans
display hoop
wood
3d printed
needle case colourway
natural
midnight
base camp · bi-monthly · flexible
billed every 2 months · cancel anytime
kit 1 — reusable supplies
Nurge 16mm 3.94" hoop
10 x Milliners needles
leather needle case
screwdrivers (keychain)
kit 1 — specific supplies
3" display hoop (3d printed or wood)
DMC thread
fabric square
2 x printed templates
printed colour card
video tutorial
PDF pattern
mini print of Niagara Falls
mini sticker
kits 2–6 (each kit)
3 x Milliners needles
surprise leather accessory
3" display hoop
DMC thread
fabric square
2 x printed templates
printed colour card
mini print of the landscape
video tutorial
PDF pattern
most popular
Summit · pre-paid · full year
one payment · all 5 kits · ships every 2 months
kit 1 — reusable supplies
Nurge 16mm 3.94" hoop
10 x Milliners needles
leather needle case
screwdrivers (keychain)
kit 1 — specific supplies
3" display hoop (3d printed or wood)
DMC thread
fabric square
2 x printed templates
printed colour card
video tutorial
PDF pattern
mini print of Niagara Falls
mini sticker
kits 2–6 (each kit)
3 x Milliners needles
surprise leather accessory
3" display hoop
DMC thread
fabric square
2 x printed templates
printed colour card
mini print of the landscape
video tutorial
PDF pattern
trail pass · saver · one-time
one-time purchase · full kit 02 + some supplies for the rest
£142
one-time purchase
kit 1 — reusable supplies
Nurge 16mm 3.94" hoop
10 x Milliners needles
screwdrivers (keychain)
leather needle case
kit 1 — specific supplies
3" display hoop (wood or 3d printed)
DMC thread
fabric square
2 x printed templates
printed colour card
mini sticker
mini print of Niagara Falls
video tutorial
PDF pattern
kits 2–6 — in the box
4 x display hoops (your choice)
4 x fabric squares
printed sizing circle (template)
12 x Milliners needles
kits 2–6 — digital by email
PDF pattern (bi-monthly by email)
printable templates (by email)
printable colour card (by email)
not included — source yourself
✕DMC thread for kits 03-06
✕printed colour card for kits 03-06
✕surprise leather accessories
✕mini print for each kit
✕printed templates to size
loading…
play along
where's kit 03?
I'm not telling – but you can guess. click anywhere on the map and it'll tell you how close you are.
click anywhere on the map to make your guess
got questions?
frequently asked
subscribe window will reopen to new subscribers on October 12th, and will stay open for one week (until October 18). you will be able to subscribe to receive kit 03 (to be revealed) as well as purchase previous kits of the collection as a separate add-ons. sign up to get notified of the drop below.
you'll be able to subscribe for kit 03 (to be revealed) from October 12-18.
Niagara Falls kit ships on or around September 15th to all subscribers. subsequent kits ship every two months.
not quite. I will reveal sneak-peeks early on, but the full design won't be revealed until order windows open back up for new subscribers (I'll update email list regularly with timings). however, you can keep designs a complete mystery until they arrive at your door, just don't revisit this page once you subscribe.
the bi-monthly plan (BASE CAMP) bills you every 2 months per kit and you can cancel anytime. the pre-paid plan (SUMMIT) is one payment upfront for all 5 kits including shipping (excludes kit 01). the saver plan (TRAIL PASS) is a one-time purchase – it includes full kit 02 plus basic supplies for kits 03–06 (excludes kit 01), with digital templates delivered by email each release.
nope, it's just plain. you will need to trace the provided (printed) template to the fabric yourself. instructions will be provided on how to do that with ease. I recommend using a heat erasable pen for this. they are widely available in stationary stores or online, but you can also purchase one from the "exclusives" collection on this page.
the bi-monthly plan (BASE CAMP) can be cancelled any time before the next billing date (8th of every other month), simply log into your account, and click "manage subscriptions". the pre-paid plan (SUMMIT) is a single upfront payment – it doesn't auto-renew. the saver (TRAIL PASS) is a one-time purchase with no subscription.
yes, completely. every kit includes a step-by-step guide that assumes zero experience. the colour-blocking technique used in these designs is one of the most beginner-friendly embroidery styles there is. the only thing I would ask you consider before subscribing is whether you have a good lighting set up for small scale embroidery, cause it can be intricate and I don't want you putting stress on your eyes. I recommend using a bright clip-on light, it's available as one of the add-ons on this page. my own vision is pretty good, but I couldn't do this kind of stitching without such a light.
yes, you select your hoop style (wood or 3D-printed) once – that preference applies to all kits in your subscription. and as for the needle case colourway (natural or midnight) - it's the leather object for kit 02 (Niagara Falls) only, each future kit will also come with a surprise leather object, and your colourway preference will be carried over to those, too. note that if you are also purchasing kit 01 (Yosemite) as an add-on, it will come with its own surprise leather object.
absolutely – kits ship worldwide. shipping costs are calculated at checkout.
for sure, just use the recipient's shipping address at checkout. you'll stay in control of the subscription, they will be receiving the kits. the pre-paid plan (Iconic Summit) is the cleanest way to gift this subscription, you just pre-pay for the entire thing in one go.
the PDF only subscription will be released on August 31, and will run along side the kit subscription, just a month behind (referencing shipping dates, not release dates). I'll release more details on the PDF only subscription soon. please subscribe to my email list to be in the loop.